Simple tips to improve the quality and sales of your joints 

My first position in a dispensary was as an inventory associate, but my primary focus was as a pre-roll specialist. If it exists, I’ve probably rolled it or at least attempted to. My experience in this role has led me to set a high standard when it comes to pre-rolls as I learned from some of the best, thanks to Chef Everett and Chef Vince. That standard was rarely met in Phoenix until recently. The days of the subpar pre-roll are at an end. Still having issues at your local dispensary? Maybe suggest this article?

House Blend Pre-Rolls Don’t Sell

To start, let’s never do house blends unless you have a $2 joint jar in the dispensary. I have found that house blend, no matter how good, are slow to move and harder to push. Patients want what they know will work, and since every strain can have varied effects on people, it’s not practical to offer a house blend. The smallest hint of a sativa can addle the habitual indica user, and vice versa, the sativa user could be floored by an indica of average quality. In every pre-roll operation there will be a minimal hybrid cross, but reducing that with strain-specific pre-rolls is best to keep inventory turning over and to make room for new strains.  

Keeping a clean workstation and caring for the pre-roll material can vastly improve your batches. Using gloves, cleaning the machine, or cone holder, sweeping the table, and keeping what remains separate are a few ways to reduce crossing strains. Storing the pre-roll material properly and separating the grades can have a huge effect on a pre-roll’s appeal to patients. They notice a difference when the flower in pre-rolls is not dry, and budtenders know what quality of flower went into the pre-roll. A house blend can form from the remainder of the pre-roll batches, and it can then be used for staff reward pre-rolls, or a shake amount for patients to purchase at a discount. Establish and maintain standards for what quality of pre-roll you want to sell, and how those pre-rolls are made to keep them moving.  

How to Get a Smoother Pre-Roll Smoke

I’d always encourage anyone to innovate and improve their process, but the golden ticket I learned came from Chef Everett. The introduction of a dual mesh strainer, to sift the flower to remove stems, seeds, and further smooth ground flower makes a huge difference. Grind your material as you normally would, but before adding to your machine or filling cones, simply add an extra step and push the ground up flower through the strainer. You can track the weight of stems left behind, and also check to see if any of the flower has seeds. The removal of these two ingredients along with the uniform grinding of material make for a smoother pre-roll smoke.  

The pre-roll at that point only needs a good twist to close and the removal of any excess paper tip. I would always advise using dube tubes as I have broken many joints sold in mylar bags. The introduction of these changes can see a dramatic improvement in the quality of your store’s pre-rolls. Patients can have confidence they are getting a high-quality product with a minimum amount of unwanted material. I’ve seen reviews that’ve ruined pre-roll sales when a patient opens a pre-roll to inspect it, only to find stems, seeds, and poorly processed shake. Introducing standards and offering the best quality possible will help to build trust with your patient base. The dispensaries I introduced to this technique saw an immediate shift in sales of pre-rolls as well as increased positive reviews of their products.